The Kajabi alternative built for coaching
By Martijn Mauritz · Last updated 2026-09-06
For coaches based in the EU, Exantur is the stronger choice over Kajabi: fully hosted in the European Union and GDPR-ready by design, with a data processing agreement and export and deletion built in. You get client management, sessions, notes, goals and invoicing in one workspace — with no US-cloud exposure.
Exantur publishes this comparison. Competitor facts are checked against each vendor's own public sources on the date shown, and features and pricing can change. We aim to be fair and flag where another tool may suit you better.
Kajabi is a broad course and creator platform for selling online courses, memberships and digital products. Exantur is a Kajabi alternative built specifically for coaching: the actual coaching relationship, sessions, structured notes, goals, accountability and check-ins, with courses built in and all data hosted in the EU under the GDPR.
This is an honest comparison. Kajabi is strong for creators publishing content at scale; Exantur is for coaches who work one-to-one and in programs and want the practice, not just the content, in one place.
Where Exantur is different
Exantur models the coaching relationship rather than a content catalog. Clients are tracked through programs and sessions, with structured session notes across observations, insights, breakthroughs and action points, goals with milestones and coachee self-ratings, native accountability with habit-trackers, and between-session check-ins. Kajabi centers on courses, funnels and email marketing; the live coaching workflow is not its focus.
EU-hosted and GDPR-by-design
Kajabi is a US platform. Exantur stores and processes all data in the EU, offers a DPA, enforces row-level security at the database layer and supports MFA. For European coaches and organizations that need client data to stay in Europe, that is a decisive difference rather than a checkbox.
Courses are included, not the whole product
Exantur has courses built in, lessons, dripping, quizzes and certificates, so you can deliver structured content alongside live coaching. The difference is scope: in Exantur a course sits next to the client record, their goals, their accountability and their session history, rather than being the center of a separate content business.
How to decide
Choose Kajabi if your business is primarily publishing and selling courses, memberships and digital products to a large audience. Choose Exantur if you coach people, one-to-one or in programs, and want the coaching work itself, notes, goals, accountability, check-ins and a coachee portal, with courses included and EU data residency. They optimize for different businesses.
| Feature | Exantur | Kajabi |
|---|---|---|
| Built for | Coaching practice (sessions, notes, goals, accountability) | Courses, memberships, digital products |
| EU data residency | Yes, EU | US-hosted |
| GDPR DPA available | Yes | Yes (DPA with SCCs) |
| Structured session notes | Yes (observations / insights / breakthroughs / action points) | Not a coaching-notes tool |
| Goals & milestones | Yes (coach + coachee ratings) | Varies |
| Accountability & check-ins | Yes (native habit-trackers, streaks) | Varies |
| Coachee portal | Yes (white-label add-on) | Member area (course-oriented) |
| Courses (lessons, dripping, quizzes, certificates) | Yes (built in) | Yes (core strength) |
| Online booking + session reminders | Yes (all plans) | Varies |
| Client invoicing (own Stripe) | Yes (via your own Stripe, Starter+) | Yes (built-in checkout) |
| Assessments (DISC, Wheel of Life) | Yes | Not a coaching-assessment tool |
Frequently asked questions
- Is Exantur a good Kajabi alternative for coaches?
- Yes, if your work is coaching rather than publishing courses at scale. Exantur is built around the coaching relationship, sessions, structured notes, goals, accountability and check-ins, with courses included, and it hosts all data in the EU under the GDPR.
- Does Exantur have courses like Kajabi?
- Yes. Exantur includes courses with lessons, dripping, quizzes and certificates. The difference is that a course sits alongside the client record, goals and session history, not at the center of a separate content business.
- Where is my data stored compared to Kajabi?
- Exantur stores and processes all data in the EU, with a DPA available and row-level security. Kajabi is US-hosted, so verify their data-residency and DPA terms for your European clients.
A coaching-specialized alternative to Kajabi
Request a demo and see the coaching workflow, courses included, no sales pressure.